The company said the increase reflects its "focus on creating more value for our existing customers with enhanced products, services, and trust and safety initiatives, rather than accelerating new customer acquisition".
Customer numbers jumped nearly 60 percent over the year to 21.6 million after what Alibaba said was a "significant rise in overseas traffic" - traffic to its international B2B marketplace is up 65 percent for the year.
Alibaba Q2 Highlights
- Total first-half 2011 revenue grew 22 percent y-o-y to RMB3,156 million (US$485.5 million); Q2 revenue grew 19 percent y-o-y.
- EBITA margin before share-based compensation expense for the first half of 2011 remained strong at 37 percent, up two percentage points y-o-y; while that of Q2 remained stable at mid- thirty percent.
- Profit attributable to equity owners for the first half of 2011 increased 32 percent y-o-y to RMB917 million (US$141.1 million); profit attributable to equity owners for Q2 increased 28 percent y-o-y.
- Healthy growth of Value-Added Services (¡°VAS¡±) revenue and satisfactory progress in AliExpress and Wu Ming Liang Pin (to be rebranded as Liang Wu Xian Á¼ŸoÏÞ) contributed to a more balanced revenue mix.
- Diluted earnings per share for the first half of 2011 grew 38 percent; while that of Q2 grew 33 percent y-o-y.
- Number of buyer complaints significantly declined by 70 percent since February 2011 as a result of our enhanced trust and safety efforts since the beginning of the year.
- Strong balance sheet and liquidity with cash and bank balances of RMB10.1billion (US$ 1,555.6 million) as of June 30, 2011.
- Continue to collaborate with other Alibaba Group companies to enhance user experience as well as trust and safety on our platforms.
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