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Sunday, September 18, 2011

Alibaba 3rd most visited Ecommerce Marketplace on Internet

Sunday, September 18, 2011
In recent study by comScore about online global retail and auctions sites discovered that reached the largest global audience. Alibaba.com with over 156 million visitors in June 2011 was ranked third. Almost 20.4 % of the worldwide Internet population visited alibaba.com.

Gian Fulgoni, comScore co-founder and chairman said "While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,"

"Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie."



Select Retail and Auction Sites Ranked by Unique Visitors (000)
June 2011
Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix

Total Unique Visitors (000) % Reach
Total Internet : Total Audience 1,383,098 100.0%
Amazon Sites 282,233 20.4%
eBay 223,520 16.2%
Alibaba.com Corporation 156,780 11.3%
Apple.com Worldwide Sites 134,296 9.7%
Rakuten Inc 57,785 4.2%
Wal-Mart 44,650 3.2%
Hewlett Packard 38,491 2.8%
MercadoLibre 33,481 2.4%
Otto Gruppe 31,779 2.3%
Groupe PPR 31,686 2.3%
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Regional Audience Composition Analysis of Select Retail and Auction Sites
June 2011
Total Worldwide Audience, Visitors Age 15+ – Home/Work Locations
Source: comScore Media Metrix

Percent Composition of Unique Visitors

North America Europe Asia Pacific Middle East – Africa Latin America
Total Internet 14.9% 26.7% 41.1% 8.7% 8.6%
Amazon Sites 35.4% 31.8% 24.1% 4.5% 4.2%
eBay 34.6% 46.9% 11.7% 4.0% 2.8%
Alibaba.com Corporation 4.5% 5.3% 85.7% 2.5% 1.9%
Apple.com Worldwide Sites 32.0% 29.6% 24.9% 8.0% 5.6%
Rakuten Inc 5.3% 19.8% 72.7% 1.5% 0.7%
Wal-Mart 83.4% 8.9% 0.7% 0.5% 6.4%
Hewlett Packard 45.1% 26.4% 14.3% 6.7% 7.5%
MercadoLibre 1.7% 4.5% 0.4% 0.2% 93.3%
Otto Gruppe 4.3% 92.3% 1.0% 2.1% 0.2%
Groupe PPR 16.1% 74.4% 2.2% 4.7% 2.6%
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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