Huawei Device, the terminal branch of the world's 2 telecommunication equipment maker Huawei Technologies Co Ltd, launched a 3.7-inch touch screen cell phone called "Vision" in its cloud phone global launch ceremony in Beijing on Wednesday August 3, 2011.
The handset runs on the Android 2.3 operating system and it is linked to Huawei's cloud platform. The cloud reserves 160 gigabytes (GB) of storage for every Huawei cloud phone user, and it can wirelessly push applications, music, photos and documents to users' devices automatically.
The service is similar to Apple Inc's iCloud for iPhone users that was introduced in June at Apple's annual developer summit. Apple stated it intends to launch the service in September.
It appears that some Chinese companies, like Alibaba and Shenzhen-based Yulong Technologies Co Ltd, making Coolpad smartphones, acted prior to their foreign competitors in producing cloud-based smartphones.
Alibaba launched its first smartphone on July 28, utilizing an internally developed operating-system referred to as Aliyun. The handset provides cloud-based services, with 100 GB storage for every user.
Yulong, which analysts described as a Chinese smartphone maker with an unusually strong research and development ability, was presenting cloud phones as early as the beginning of this season.
China's Search results giant Baidu has additionally hinted it may be developing a mobile operating system which allows smartphone users to carry out a wide range of online activities through its web browser. "All the moves are only able to bring long-term strategic benefits for all those Chinese companies, as the current Chinese telecom network cannot fully offer the purpose of cloud-based mobile phones," Lu Libin, an analyst with Beijing-based research firm Analysys International, said.
Lu noticed that customers can't fully enjoy the convenience of cloud phones unless the wireless networks provide a faster speed.
"We should wait for the 4G era to determine the maturation of cloud-based smartphones," Lu added.
Sun Kai, telecom analyst with research firm GFK, said the cloud-based phones are suited to use within first- and second-tier cities, where 3G networks and WiFi hotspots are usually developed, however it isn't worthwhile for rural residents to purchase an expensive cloud phone.
Huawei said its cloud-based smartphones will hit china market as soon as September, but it declined to reveal the price.
The company is applying the popularity from the 2011 Italian Supercoppa, with huge amounts of Chinese soccer fans, with the hope of promoting its cloud-computing smartphones.
Huawei is investing about 100 million yuan ($15.4 million) to become the sole sponsor of the soccer match, which can be between the two top Italian teams - AC Milan and Inter Milan - and is going to take place in Beijing's iconic Olympics stadium, the Bird's Nest, on Aug 6.
"We hope Huawei Vision will sell a lot more than 1 million units in China by the end of the year," Victor Xu, chief strategy and marketing officer of Huawei Device, told China Daily.
He added the handset is targeting "young social networkers".
First-half revenue of Huawei Device reached $4.2 billion, up 64 percent year-on-year.
The organization shipped 72 million mobile phones in the same period, with a 40 % increase year on year.
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