Pinterest is more like social bookmarking website and does not allow any sort of affiliate codes. On the other hand Alibaba on its ecommerce website has merged the concept of Pinterest by selling products while engaging visitors. All pinned products can be purchased.
Alibaba has taken this idea as an opportunity to capture more sales from Chinese market of young internet users who easily get admired to fun oriented.
"We have about 10 partners right now. At the end of the year, I hope to see if we can achieve 100 partners, because this year China's social shopping industry is very hot," Chen Lijuna, eTao's director, told Reuters.
Future of Fa Xian is bright since most of the Chinese internet buyers are young and like to engage on online social activities. Suppliers in China are keen to try new ways to increase their sales as well. This gives Alibaba an edge to make Fa Xian a successful channel to market Taobao products.
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