Procter & Gamble (P&G) (NYSE:PG) kicked off its first online marketing trial in China with the opening of an online store on Taobao Mall, a business-to-consumer service of Alibaba's consumer-focused e-commerce site Taobao.com, reports Beijing Business Today.
The store sells daily necessities like shampoos, lotions and shavers for 20-30% below market price, said the report. P&G previously marketed its products online in South Korea, said the report.
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