"Ali Wang Wang," the instant messaging (IM) tool of Alibaba Group's software subsidiary Alisoft, announced Tuesday June 9 that it has entered the online ad market by launching a platform that will target IM users with customized advertising, reports Sina. An Alisoft representative denied speculation that it is developing a new profit model through advertising. In the past, Alisoft was cautious about online ads and user experience; now, however, IM users and client requests have reached a sufficient amount, said a related employee.
Ali Wang Wang had recorded 130 million users and more than 70 million monthly active users by late May, according to Alisoft statistics. The IM tool had more than 100 million registered users in December 2008.
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