Replica - A permanent Damage to Brand – Part 1

Definition: Replica is a duplicate, copy of original but not original. In business & trade, replica is a duplicate of original copyrighted brand; normally produced by small & medium sized enterprises (SME’s). China is known to be a country of largest replica manufacturers.

Branded Products
It takes years and plenty of efforts to build a brand. Numerous brands appeared in last century throughout the world. Each brand with its own characteristics is unique on its own. Through understanding of human psychology, companies have succeeded in associating quality attributes with their products which is the essence of all brands. We normally not inspect every time we buy a branded product because we know beforehand what we are going to buy.

Why is Replica Industry growing?
Small and medium sized enterprises mostly in China are producing replicas; helping environment to be contaminated by low quality replica products in our everyday life. Some buyers due to lack of knowledge buy replica products and some deliberately buy them as they are darn cheaper than the original/branded products.

So far I haven’t seen many happy faces especially in electronics industry. Apparel and fashion replicas might have a little better score. Since everyone doesn’t have access to original brands, replica products are quite famous in developing countries as they are scarcely available in open markets.

Famous Replica Brands

Famous products in replica industry are replica shoes, replica watches, replica clothes and replica electronics products. These products are easily available on internet on nearly all famous b2b websites.

B2B Directories are a major source for Replica Products

The most effective channel for promoting replica products is through online b2b directories. Since it is not easy to sell replica products due to restrictions, they pay handsome amount to online b2b directories that promote these products on their websites. Not only this they assign trust points and give them prominent listings on their relevant products display pages for better exposure and inquiries. Replica products manufacturers can be easily found on famous b2b directories including Alibaba, Made-in-China, Tradekey, ECPlaza, EC21 and GlobalSources.

Top Replica Industries - Replica - A permanent Damage to Brand - Part 2