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Tuesday, February 24, 2009

No more Trustpass – Alibaba to upgrade Trustpass to Gold Supplier

Tuesday, February 24, 2009


Alibaba recently announced to discontinue Trustpass membership from its B2B trade directory Alibaba.com. According to Alibaba, they have taken this huge step to avoid discrimination among Gold Supplier memberships and Trustpass memberships.

Here is the message posted by Vice President of Global Sales in Alibaba, Arthur Chang in an email to sales staff.

“I am excited and proud to announce that we will start offering our Gold Supplier Membership globally to upgrade the current TrustPass Membership. In line with our mission &To make it easy to do business anywhere, this upgrade will unify our product offering and give all our international customers equal access to Alibaba.com's highest and most premium level of Gold Supplier membership.”

To ensure the best customer experience, all existing TrustPass members will be upgraded to Gold Supplier for free, a huge benefit for anyone who signs up for TrustPass in the near future.

What this means is, you now have the exclusive opportunity to sign up for Trustpass at only US$589 and get a free upgrade to Gold Supplier ( US$ 2999 for annual fee )

In short: USD 589= X months TrustPass service +12 months Gold Supplier service
X indicates the margin of the subscription date of TrustPass and the launching date of Gold Supplier (for example if we upgrade the service in June, by join now you will get 4 month TrustPass member service and 12month Gold supplier service from June)

B2B Trade International Review
From above news it is apparent that Alibaba now on the way to treat all b2b trade members on it’s directory the same way. Earlier in it’s plan we heard about launching of Keyword Based Ranking on Alibaba.com. Maybe now for getting top ranks on Alibaba b2b directory for certain keywords, members will have to bid for the top position, just like pay-per-click campaigns. Smart huh!

Also with this all members will have to pay handsome fee to Alibaba.com, which is no less than $3000 a year. It is true that industry giants claim big profits; we will have to see how far this goes for Alibaba. Maybe other B2B directories like Made-In-China, Tradekey, ECPlaza, EC21 & ECVV take advantage of their low prices and increase their premium members’ base in 2009. Or maybe Alibaba has learnt his lesson and only wants serious suppliers as premium member.

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