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Saturday, June 25, 2011

Chloe Sues B2B Website for Enabling Counterfeit Sales

Saturday, June 25, 2011
Chloe International SAS, a Paris-based fashion house, and three other producers of luxury goods sued Saudi Arabia based online B2B Marketplace for trademark infringement.

Complaint was filed on May 17 2011 in federal court in Los Angeles against Sawabeh Information Services Co.(Siscom). In the report Siscom is accused of promoting counterfeit luxury goods on a wholesale level through several B2B websites.

Also included as defendants is a list of alleged manufacturers of counterfeit goods.

One of the accused sites allows its member clients to sell so-called “replica” items, which Chloe says is “a term well understood to refer to counterfeit goods.” This website -- www.tradekey.com -- “makes its money by knowingly soliciting manufacturers, importers and distributors of counterfeit luxury goods to become paying members,” according to court papers.

Members of tradekey.com who pay a higher annual fee "are also provided a ‘dedicated relationship manager' to ensure products and offerings for counterfeit luxury goods are provided maximum exposure to anyone searching on the Internet of TradeKey.com for counterfeit luxury goods,” Chloe says in its pleadings.

Neither TradeKey.com nor Sawabeh Information Services responded immediately to an e-mailed request for comment.

In addition to Chloe, the other companies that have brought the suit are London’s Alfred Dunhill Ltd.; Officine Panerai AG of Neuchatel, Switzerland; and Hamburg-based Montblanc-Simplo GmbH. Although the plaintiffs asked that the case be filed under seal, the complaint was available to the public when the court file was accessed June 17.

The plaintiffs are represented by Mark A. Finkelstein, Susan M. Kayser and Jessica D. Bradley of Washington -based Jones Day.

The case is Chloe SAS v. Sawabeh Information Services Co., 2:11-cv-04147-GAF-MAN, U.S. District Court, Central District of California (Los Angeles).

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