Chinese B2B marketplace Alibaba.com backs entry into UK with ad campaign

B2B Marketplaces News: Alibaba.com launched its advertisement campaign in UK with a marketing campaign across TV, outdoor and online.

The campaign was created by truly London following its appointment to the business in June 2008 include TV Ad and special pages on Alibaba.com website for UK audience. The campaign ran for four weeks.

The ad campaign uses a number concepts based around the proposition of getting Alibaba.com ‘working for you'.

The ads ran on TV, reinforced by outdoor across 48 sheets, 96 sheets, digital Transvision and London taxis as well as online.  The outdoor ads carry the strapline ‘Whatever your business, get Aliababa.com working for you'. London taxis, were liveried in the company's corporate orange and will carry the amended strapline ‘Let Aliababa.com drive your business'.