Alibaba.com intends to acquire Alisoft's major application software product lines for small businesses, all customer contracts and more than 250 BMS division employees. Alisoft's non-management-software-related core technologies will be among the assets remaining under Alibaba Group ownership, said the announcement.
The announcement also said, Alibaba.com is planning to leverage its sales and marketing organization to boost sales of Alisoft's customer relationship management and marketing software, .
This is the first time, one of the biggest b2b marketplaces, Alibaba.com has acquired assets from its parent in a move to supplement its product offerings and generate new sources of revenue. The transfer of business management software division comprises application software product lines for small businesses, customer contracts and employees, it said. After the closing of the acquisition by Sept. 1, 2009 the business management software division, with more than 250 employees, has been integrated with Alibaba.com's Information Technology Business Unit.
Alibaba.com said it will leverage its sales and marketing organization to increase the sale of Alisoft's customer relationship management and marketing software for exporters and small businesses engaged in domestic trade.
"The addition of these software offerings and related services continues Alibaba.com's drive to transform ourselves from "Meet at Alibaba to Work at Alibaba" by offering small businesses the tools to manage key aspects of their business operations via the Internet," said David Wei, chief executive officer of Alibaba.com, in a statement.
CLSA analyst Elinor Leung said the deal is small and it won't have much impact on Alibaba's business. "Even before this deal, Alibaba.com has been offering Alisoft's software services to its customers," said Leung. "What really matters is the market response."
Alibaba Group has already announced its merger of research and development division into Alisoft on July 22 2009.
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