HONG KONG (Dow Jones)--Alibaba.com Ltd. (1688.HK) said Wednesday it formed a strategic alliance with Turkish software developer Logo Group, which will help it expand in Turkey.
As part of the agreement, Logo will help Alibaba.com build its brand in Turkey and become a reseller of Alibaba.com product Gold Supplier international. Logo-operated corporate social networking site Diyalogo will also co-promote Alibaba.com to its users.
Alibaba.com already has about 200,000 registered users in Turkey. It said its user base in Turkey grew nearly 75% in the last 12 months. Alibaba.com also intends to extend its Gold Supplier membership to suppliers in Turkey in July and, for a limited time, upgrade existing Turkey-based International TrustPass members to Gold Supplier international service for free.
The company said Turkey is an attractive market for online business-to-business services because of its growing domestic market of 70 million people, its large manufacturing sector and an Internet population estimated at 30 million.
Logo's flagship company has 150,000 customers and 1 million active users, most of which are local small and medium-sized enterprises.
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