McDonald's is planning to launch a presence on Alibaba's TaoBao online auction site in China. According to plan, it will sell such products as consumer electronics, mobile phones and cosmetics. McDonald's has a presence in China with over 1,000 restaurants and said last week it had plans to open another 500 stores in China over the next three years.
McDonald's not the first time a fast-food chain has partnered with an online auction site. In 2001 Burger King Corporation and eBay had signed multi-year agreement. It was first of its kind eBay based loyalty program in fast food industry. Burger King customers earned points that they could deposit, track and spend on a co-branded website on items such as CDs, concert tickets and other entertainment experiences from AOL Time Warner. The co-branded product was marketed online and offline to promote the loyalty program.
McDonald's not the first time a fast-food chain has partnered with an online auction site. In 2001 Burger King Corporation and eBay had signed multi-year agreement. It was first of its kind eBay based loyalty program in fast food industry. Burger King customers earned points that they could deposit, track and spend on a co-branded website on items such as CDs, concert tickets and other entertainment experiences from AOL Time Warner. The co-branded product was marketed online and offline to promote the loyalty program.
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