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Saturday, January 10, 2009

Taobao Holiday Sales Double to RMB 400M per Day

Saturday, January 10, 2009
Alibaba Group's consumer-focused e-commerce site Taobao.com saw daily transaction volume rise 100% year-on-year to reach RMB 400 million between December 27, 2008 and January 2, 2009, reports Yangcheng Evening News citing company statistics. Taobao figures show Guangdong transaction volume also doubled to exceed RMB 200 million in December, second only to Shanghai. Spring festival food purchases came in around RMB 1.5 billion over the past month, with average New Year¡¯s product prices, including food and non-food items, down 40% year-on-year.

Chinese sports brand Li Ning (2331.HK) books online sales that beat all of its offline locations, said one Taobao executive. Nearly 10,000 companies have opened stores on Taobao¡¯s business-to-consumer platform, according to the report.

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