International and Domestic Franchise Opportunities at Franchising China Exhibition

2007-12-13
PRNewswire

HONG KONG, Dec. 13 /Xinhua-PRNewswire-FirstCall/ -- Global Sources' 10th Annual Franchising China Conference & Exhibition ( http://www.franchisechina.com/ ) wrapped up its tour of China recently, attracting 24,274 potential franchisees to its exhibitions in Shanghai, Guangzhou and Beijing -- up 12 percent from 2006.
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One exhibitor, Ines Vedovelli, president of Gustomenta, a Beijing-based Italian gelato franchisor, said: "The visitors are really interested in franchising. They're not just coming to gather information. We went to a franchising show two weeks ago and it was a completely different situation. This show is much better."
Around 100 international and local franchisors exhibited at Franchising China, offering business opportunities in retail, education, hotels, laundry services, food & beverage, beauty & health, automotive, business services and furniture/home products.

Hotel franchisors were notably popular at this year's event, thanks to the growing demand in China for affordable business and leisure accommodations. Five key players exhibited at the show, including international brands Super 8 and Holiday Inn Express, and domestic brands Greentree Inns, Home Inn and JinJiang Inn.

Jin Zhibo, General Manager of Greentree Inns, said: "We've gotten a lot of benefit from this show -- not just in terms of meeting customers -- but also in building awareness for our brand. As an exhibitor for the last six years, I can say that the quality of brands exhibiting at this year's show was very high."

Other well-known exhibitors at the show included international franchisors Subway, Baja Fresh, Gloria Jean's Coffee, Bread Talk, Bob Jane T-Marts, Athlete's Foot, Office 1 and Meyer Cookware, and leading China brands Vanke, Iceason (Bright Food Group), ILSA Laundry, DIO Coffee and Tayohya.

The Franchising China Conference & Exhibition is scheduled to host its 11th annual show in November 2008, with many exhibitors have already re-booked booth space for the event.
Further reports about the show are scheduled to be released on the Franchising China website at http://www.franchisechina.com/ . Franchisors interested in exhibiting at the 2008 event should contact jge@globalsources.com.